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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>a Tumblr about making things for people and systems by Ian Fitzpatrick.</description><title>We Are a Go</title><generator>Tumblr (3.0; @weareago)</generator><link>http://weareago.tumblr.com/</link><item><title>Bruce Sterling on the New Aesthetic</title><description>&lt;a href="http://www.wired.com/beyond_the_beyond/2012/04/an-essay-on-the-new-aesthetic/"&gt;Bruce Sterling on the New Aesthetic&lt;/a&gt;: &lt;p&gt;&lt;span&gt;“Artists have used mechanical means of perception for a long time now. One doesn’t have to apologize for this nowadays, in the way Baudelaire used to wring his hands over daguerrotype cameras. That fight’s over. Everybody’s got hardware. People who can’t read have hardware. Every ivory tower we possess is saturated with hardware.” One of the best things I’ve read in a long time, on a topic I’ve got more than a passing interest in.&lt;/span&gt;&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/20351487635</link><guid>http://weareago.tumblr.com/post/20351487635</guid><pubDate>Mon, 02 Apr 2012 11:40:54 -0400</pubDate></item><item><title>What I'm reading</title><description>&lt;a href="http://bit.ly/ianreads  "&gt;What I'm reading&lt;/a&gt;: &lt;p&gt;This week at Almighty, we’ve been exploring what members of our team are reading. Today was, it seems, my turn.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/20168400268</link><guid>http://weareago.tumblr.com/post/20168400268</guid><pubDate>Fri, 30 Mar 2012 09:18:29 -0400</pubDate></item><item><title>"We look at utilities like water as a service - and there’s a regulated market that’s..."</title><description>“We look at utilities like water as a service - and there’s a regulated market that’s constructed to provide equally to all consumers within that market. Housing has never been in such a category in America. The American real estate system looks at houses as investments. […] So I can understand the benefit of thinking about housing as if it were conceived of as a service, but it’s hard to imagine the system that we live in undergoing such a transformation.”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;Architect &lt;a href="http://www.linkedin.com/in/carolburns"&gt;Carol Burns&lt;/a&gt; on Buckminster Fuller’s notion of housing as a service, as quoted in Bruce Mau’s &lt;em&gt;Massive Change&lt;/em&gt;. I wonder changes in perception about the idea of home as investment since the housing crash in 2008, along with events like Bank of America’s &lt;a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2012/03/23/national/w091953D94.DTL"&gt;entry into the rental market&lt;/a&gt;, might effect some level of the transformation to which Burns refers.&lt;/em&gt;</description><link>http://weareago.tumblr.com/post/20158799809</link><guid>http://weareago.tumblr.com/post/20158799809</guid><pubDate>Fri, 30 Mar 2012 01:10:46 -0400</pubDate></item><item><title>Jitter</title><description>&lt;a href="http://snarkmarket.com/2012/7704"&gt;Jitter&lt;/a&gt;: &lt;p&gt;I really like the thinking of Robin Sloan’s post here - essentially taking an idea gleaned from a dry, technical explanation of the manner in which YouTube manages content caching and extrapolating it to other mediums. There’s lots of food for thought in this concept of (manufactured) randomness.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/20038153396</link><guid>http://weareago.tumblr.com/post/20038153396</guid><pubDate>Tue, 27 Mar 2012 21:02:36 -0400</pubDate></item><item><title>via Ben Bashford comes what I think is a remarkably intriguing...</title><description>&lt;object id="flashObj" width="400" height="339" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"&gt;&lt;param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" /&gt;&lt;param name="bgcolor" value="#FFFFFF" /&gt;&lt;param name="flashVars" value="videoId=1318335618001&amp;playerID=2227271001&amp;playerKey=AQ~~,AAAAADqBmN8~,Yo4S_rZKGX0rYg6XsV7i3F9IB8jNBoiY&amp;domain=embed&amp;dynamicStreaming=true" /&gt;&lt;param name="base" value="http://admin.brightcove.com" /&gt;&lt;param name="seamlesstabbing" value="false" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="swLiveConnect" value="true" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" bgcolor="#FFFFFF" flashvars="videoId=1318335618001&amp;playerID=2227271001&amp;playerKey=AQ~~,AAAAADqBmN8~,Yo4S_rZKGX0rYg6XsV7i3F9IB8jNBoiY&amp;domain=embed&amp;dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="400" height="339" seamlesstabbing="false" type="application/x-shockwave-flash" allowfullscreen="true" swliveconnect="true" allowscriptaccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;via Ben Bashford comes what I think is a remarkably intriguing idea from Japan in the form of the Babyloid - designed as a rather upmarket companion for an aging population frequently separated from an extended family.&lt;/p&gt;
&lt;p&gt;Beyond the laugh out loud absurdity of what has been likened in some corners as a Webkinz for seniors, it strikes me that the Babyloid reflects at least two insights that bear consideration, namely:&lt;/p&gt;
&lt;p&gt;1. That in societies in which family and community have long been inextricably-linked, the appeal of something like the Babyloid is significant in part because we prefer an inanimate presence to an animate absence.&lt;/p&gt;
&lt;p&gt;2. That the 100 or so sounds/cues/behaviors programmed into Babyloid present an interesting litmus test. I’d be very curious to see how few of these behaviors are truly required for the doll to function as a suppository for family. My guess is relatively few.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19923405101</link><guid>http://weareago.tumblr.com/post/19923405101</guid><pubDate>Sun, 25 Mar 2012 19:40:00 -0400</pubDate></item><item><title>Awkward Keystrokes</title><description>&lt;a href="http://nearfuturelaboratory.com/pasta-and-vinegar/2012/03/24/awkward-strokes-minimized-with-dvorak-keyboard/"&gt;Awkward Keystrokes&lt;/a&gt;: &lt;p&gt;I’ve been doing a good bit of reading lately on issues relating to &lt;a href="http://en.wikipedia.org/wiki/Path_dependence"&gt;path dependence&lt;/a&gt; - this weekend, in particular, related to the economic perils of this dependence &lt;a href="http://www.amazon.com/Fooled-Randomness-Hidden-Chance-Markets/dp/1400067936/" title="Fooled by Randomness"&gt;as outlined&lt;/a&gt; by Nassim Taleb. This made it all the more interesting that Nicolas Nova would post yesterday on the &lt;a href="http://en.wikipedia.org/wiki/Dvorak_Simplified_Keyboard"&gt;Dvorak Keyboard&lt;/a&gt; as a brilliant illustration of the concept.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19922591835</link><guid>http://weareago.tumblr.com/post/19922591835</guid><pubDate>Sun, 25 Mar 2012 19:27:16 -0400</pubDate></item><item><title>I spotted this sticker adhered to a table in a client’s...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m0u72p9AC41rrf4b5o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I spotted this sticker adhered to a table in a client’s design studio recently. Significantly, the table was custom-built by the design team, using an in-house workshop constructed specifically (and permanently) for studio build-out.&lt;/p&gt;
&lt;p&gt;Statements of internal expectation raise the bar for everyone, including partners (like us). These are good times.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19244316335</link><guid>http://weareago.tumblr.com/post/19244316335</guid><pubDate>Tue, 13 Mar 2012 14:52:01 -0400</pubDate><category>design</category><category>expectations</category><category>customization</category></item><item><title>AWOL</title><description>&lt;a href="http://www.dcottrell.com/projects/awol/"&gt;AWOL&lt;/a&gt;: &lt;p&gt;There’s a tendency to explore the design of systems and experiences (as opposed to the design of objects) in a way that’s  ultimately context and location specific (I’m on a bit of a kick on context v. location, after &lt;a href="http://wearenowgo.com/2012/02/intentional-context-and-the-device-univers/"&gt;yesterday’s link&lt;/a&gt; to Whitney Hess’ post). There are certainly a number of good reasons for this - chief among them that designing experiences that are replicable and work anywhere requires an enormous number of variables and physical challenges. It’s for this reason, I think, that I’m drawn to the &lt;a href="http://www.dcottrell.com/projects/awol/" title="AWOL"&gt;AWOL&lt;/a&gt; project from Dan Cottrell - designed specifically for those who aim to get lost (while still finding their way home, eventually) - that I tripped over on &lt;a href="http://delicious.com/nicolasnova" title="Nicolas Nova's bookmarks on Delicious"&gt;Nicolas Nova’s brilliant Delicious feed&lt;/a&gt; this morning. Dan has managed to put some really terrific design thinking around the process of losing one’s way.&lt;/p&gt;
&lt;blockquote&gt;You won’t know exactly where you are going on these walks but will always return to your starting point, so you can enjoy the new surroundings and experiences without the anxiety that often comes with being lost.&lt;/blockquote&gt;
&lt;p&gt;It’s a rather novel, and well-thought-through, concept that has some really interesting applications - some of which Dan explores within the project documentation. Dan did a great job of &lt;a href="http://dancottrellfmp.tumblr.com/" title="AWOL Tumblr"&gt;documenting the design and development process&lt;/a&gt; of the project, as well, if you’re so-inclined.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19242883354</link><guid>http://weareago.tumblr.com/post/19242883354</guid><pubDate>Wed, 08 Feb 2012 00:00:00 -0500</pubDate><category>context</category><category>design</category><category>documentation</category><category>experiences</category><category>location</category><category>variables</category><category>walking</category></item><item><title>Intentional context and the device universe</title><description>&lt;a href="http://whitneyhess.com/blog/2012/02/07/location-agnostic-context-specific/"&gt;Intentional context and the device universe&lt;/a&gt;: &lt;p&gt;There’s an especially-intriguing post over on Whitney Hess’ blog today, in which &lt;a href="http://whitneyhess.com/blog/2012/02/07/location-agnostic-context-specific/" title="Location Agnostic, Context Specific by Whitney Hess"&gt;she explores the idea&lt;/a&gt; that device-specific use maps more directly to what she’s referring to as ‘intentional context’ than it does to location.&lt;/p&gt;
&lt;blockquote&gt;This year I have learned to see devices as location agnostic and instead associate them with purpose—I want to check (mobile), I want to manage (desktop), I want to immerse (tablet). This shift away from objective context toward subjective context will reshape the way we design experiences across and between devices, to better support user goals and ultimately mimic analog tools woven into our physical spaces.&lt;/blockquote&gt;
&lt;p&gt;She’s got a terrific, simple graphic to go with it - I’d strongly encourage you to read both the post and what is already shaping up to be a good content thread. I think there’s a lot of good to be found in this line of thinking - certainly, there is plenty of merit to a migration away from thinking of devices purely through the lens of location and a strictly objective context. That said, I’m cognizant of both the truth that I’m increasingly using mobile devices to ‘&lt;em&gt;manage’&lt;/em&gt;, and that certain devices and views - while not dependent on location - are certainly restricted by them. Certainly, her argument is an excellent basis for framing our discussion around the kinds of experiences and content we’re crafting for devices.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19242969076</link><guid>http://weareago.tumblr.com/post/19242969076</guid><pubDate>Tue, 07 Feb 2012 00:00:00 -0500</pubDate><category>context</category><category>devices</category><category>location</category><category>mobile</category><category>purpose</category><category>Whitney Hess</category></item><item><title>Notions of Fixity and Fluidity</title><description>&lt;a href="http://www.kk.org/thetechnium/archives/2012/02/fixity_vs_fluid.php"&gt;Notions of Fixity and Fluidity&lt;/a&gt;: &lt;p&gt;Two really interesting posts this week, ostensibly about the nature of e-readers, but more-fundamentally about implications of experience (and product) design. Nicholas Carr penned &lt;a href="http://www.roughtype.com/archives/2012/02/words_in_stone.php" title="Words in Stone and on the Wind by Nicholas Carr"&gt;an excellent piece&lt;/a&gt; expanding on the well-tread notion of typographical fixity espoused by Elizabeth Eisenstein in &lt;em&gt;&lt;a href="http://www.amazon.com/Printing-Press-Agent-Change-Volumes/dp/0521299551/ref=ntt_at_ep_dpt_2"&gt;The Printing Press as an Agent of Change&lt;/a&gt;&lt;/em&gt;, in which she writes that:&lt;/p&gt;
&lt;blockquote&gt;Copernicus’ life spanned the very decades when a great many changes, now barely visible to modern eyes, were transforming “the data available” to all book-readers…Successive generations could build on the work left by sixteenth-century polymaths instead of trying to retrieve scattered fragments of it.…the great tomes, charts, and maps that are now seen as “milestones” might have proved insubstantial had not the preservative powers of print also been called into play. Typographical fixity is a basic prerequisite for the rapid advancement of learning.&lt;/blockquote&gt;
&lt;p&gt;Carr outlines four traits of the fixity/stability of the bound book, namely: the stable integrity of the printed page, the integrity of the edition, the (semi)-permanence of the book itself, and the completion inherent in the printed and bound work. It’s a fantastic read, as you’d expect from Carr. By way of response, a post last week from Kevin Kelly made a really &lt;a href="http://www.kk.org/thetechnium/archives/2012/02/fixity_vs_fluid.php?" title="Fixity v. Fluidity by Kevin Kelly"&gt;well-articulated case&lt;/a&gt; for the inherent &lt;em&gt;fluidity&lt;/em&gt; of the e-reader. I don’t have a strong feeling about the nature, or for that matter the future, of books. I tend to think that bound volume or e-reader is something of a false choice, but it’s not something I spend a great deal of time considering. I do think, though, that the relative merits of fixity and fluidity bear a great deal of thought - and not strictly in an academic sense.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19243095301</link><guid>http://weareago.tumblr.com/post/19243095301</guid><pubDate>Tue, 07 Feb 2012 00:00:00 -0500</pubDate><category>books</category><category>design</category><category>fixity</category><category>fluidity</category><category>integrity</category><category>stability</category></item><item><title>Sharing and the structures of teams</title><description>&lt;a href="http://blog.thingiverse.com/2012/02/06/sharing-and-winning/"&gt;Sharing and the structures of teams&lt;/a&gt;: &lt;p&gt;I ran across a thoughtful and well-reasoned post this evening from Allan Ecker over on the Thingiverse blog, in which he delineates between individual mindsets towards open source and the positions commonly taken by organizations and institutions:&lt;/p&gt;
&lt;blockquote&gt;Winning with Sharing in these cases is a heck of a lot more challenging than if you’re working in a field where what you sell goes directly to individuals, because where individuals are eager to form brand loyalty to the more open provider, institutions in this climate are broadly sharing-averse.&lt;/blockquote&gt;
&lt;p&gt;It’s difficult to argue with this premise - I wouldn’t attempt to, anyhow. What I will add is that my experiences in developing original IP increasingly involve broadly-assembled, loosely-connected teams comprised of agencies, freelance developers, artists, researchers - each of whom brings not only a unique set of intellectual capital to the table, but also wildly different economic incentives (and legal representation). As we incorporate increasingly complicated team structures into those things we make, these entanglements are magnified. I point this out to highlight not that the problem of creating collaborative, asymmetrically-crafted open-source works is complicated, but rather that the problem transcends the client relationship(s) and increasingly informs the structure(s) of the team that creates the output, as well.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19243210847</link><guid>http://weareago.tumblr.com/post/19243210847</guid><pubDate>Mon, 06 Feb 2012 00:00:00 -0500</pubDate><category>open-source</category><category>organizations</category><category>teams</category></item><item><title>Designing for magic and abstraction</title><description>&lt;a href="http://www.core77.com/blog/conferences/ixda_interaction12_interaction_design_vs_designing_interactions_keynote_by_anthony_dunne_21696.asp"&gt;Designing for magic and abstraction&lt;/a&gt;: &lt;p&gt;In a &lt;a href="http://www.core77.com/blog/conferences/ixda_interaction12_interaction_design_vs_designing_interactions_keynote_by_anthony_dunne_21696.asp"&gt;summary&lt;/a&gt; of &lt;a href="http://www.dunneandraby.co.uk/content/biography"&gt;Anthony Dunne’s&lt;/a&gt; keynote address at &lt;a href="http://interaction12.ixda.org/home/"&gt;IxDA Interaction 12&lt;/a&gt;for the Core 77 blog, Ciara Taylor poses a question framed by a series of case studies and exhibits that comprised Dunne’s presentation, namely:&lt;/p&gt;
&lt;blockquote&gt;I am not sure the attendees at Interaction12 were expecting such an abstract and experimental concept of “interaction design” or in this case “designing interactions.” So, I leave you with the question… are interaction design and designing interactions the same concept?&lt;/blockquote&gt;
&lt;p&gt;That’s a question more readily-suited to a better-schooled UX designer or design theorist than it is to me, though it immediately recalled a quote from &lt;a href="https://twitter.com/#!/zachlieberman"&gt;Zach Lieberman&lt;/a&gt; of &lt;a href="http://www.openframeworks.cc/"&gt;Openframeworks&lt;/a&gt; that I’d seen this weekend &lt;a href="http://journal.benbashford.com/post/17050568816"&gt;on Ben Bashford’s tumblr&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;“As we move away from interaction via screens and into physical space, we have the potential to make the world significantly more magical. We can make the everyday into the any day, especially if we focus on communication and understanding.”&lt;/blockquote&gt;
&lt;p&gt;I very much like the idea of ‘making the world significantly more magical’, and the notion that we begin to approach this as we migrate away from screens an into experiences that live within the confines of our routines. This video, documenting an output from the &lt;a href="http://purebreeze.com/2011/01/pachube-hackday-I/"&gt;Pachube Hack Day&lt;/a&gt; by &lt;a href="https://twitter.com/#!/bashford"&gt;Bashford&lt;/a&gt;, Dan Williams and &lt;a href="https://twitter.com/#!/tburrellsaward"&gt;Tim Burrell-Saward&lt;/a&gt; is a great example of that magic, albeit on a small scale. &lt;iframe frameborder="0" height="151" src="http://player.vimeo.com/video/26126721?title=0&amp;byline=0&amp;portrait=0" width="270"&gt;&lt;/iframe&gt; &lt;a href="http://vimeo.com/26126721"&gt;DisplayCabinet&lt;/a&gt; from &lt;a href="http://vimeo.com/user4452399"&gt;Tim Burrell-Saward&lt;/a&gt; on &lt;a href="http://vimeo.com"&gt;Vimeo&lt;/a&gt;. It seems to me that, as we migrate interactions and experiences away from screens and bound displays and into the physical universe with more regularity, we create astounding new potential to explore the kinds of abstractions that Dunne was citing and, to Taylor’s point, play a greater role in designing interactions themselves.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19243321972</link><guid>http://weareago.tumblr.com/post/19243321972</guid><pubDate>Mon, 06 Feb 2012 00:00:00 -0500</pubDate><category>design</category><category>interaction</category><category>magic</category><category>screens</category></item><item><title>Manuals and such</title><description>&lt;a href="http://www.kk.org/cooltools/archives/006078.php"&gt;Manuals and such&lt;/a&gt;: &lt;p&gt;Over on the KK CoolTools site this week, Kevin &lt;a href="http://www.kk.org/cooltools/archives/006078.php" title="User Manual First"&gt;makes a terrific argument&lt;/a&gt;for the value of readily-available, online owner’s manuals, and outlines the role that they play in his purchasing process:&lt;/p&gt;
&lt;blockquote&gt;Equally important as finding the operating instructions and basic specs, is to get hold of the installation instructions. There are few sites that aggregate manuals and specs of major lines, but often I would wind up at the manufacturer’s site. There I would download the PDF and read it carefully. That’s where you find out its precise dimensions, its actual power needs, its exact connections, its real compatibility. I lost count of the number of inappropriate bad purchases I avoided by studying the manual and specs first.&lt;/blockquote&gt;
&lt;p&gt;Lost in much of the discussion of late around the notion of content strategy - which invariably centers on either content curation or original content creation - is that there exists a substantial gap between content that is important to brands and content that is important to users (which frequently turns on the hinge of storytelling v. utility). What I think Kevin’s post so-clearly articulates is that even the most mundane content can be of tremendous value to the end user in informing purchase and use, despite its’ relatively low value to brand managers and the agencies charged with original content development. That, as Kevin suggests, it has the power to directly shape purchasing behaviors, is reason to consider a fresh approach to publishing and promoting the dry stuff.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19243388312</link><guid>http://weareago.tumblr.com/post/19243388312</guid><pubDate>Sat, 04 Feb 2012 00:00:00 -0500</pubDate><category>content</category><category>instructions</category><category>manuals</category></item><item><title>Recently, I’ve been doing a lot of work around high school...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m0u6r2ZRKx1rrf4b5o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Recently, I’ve been doing a lot of work around high school sport — and specifically around the idea of benchmarking and understanding one’s (measured) place in the universe. High schools are full of totems that tell the stories of individual and team athletic accomplishments: record boards, gymnasium banners, trophy cases. Each of these plays a role in helping to self-assess (and in the formation of hierarchies, for better or worse).&lt;/p&gt;
&lt;p&gt;This morning, I found these hash marks — almost certainly measures of long/broad jumps, diligently marked in chalk and initialed by a teacher — on the playground behind a preschool. I love these as an example of the same sorts of measures inherent to varsity athletics (or education, for that matter) — albeit an inherently and necessarily fleeting one.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19244026692</link><guid>http://weareago.tumblr.com/post/19244026692</guid><pubDate>Sat, 04 Feb 2012 00:00:00 -0500</pubDate><category>accomplishments</category><category>benchmarking</category><category>measurement</category><category>sport</category><category>stories</category><category>totems</category></item><item><title>On what Bit.ly could be doing with all of that data</title><description>&lt;p&gt;&lt;img height="270" src="http://distillery.s3.amazonaws.com/media/2011/10/22/f1510dd3092a468aa532cbbc0b4ae97c_7.jpg" width="270"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Note: &lt;/strong&gt;&lt;em&gt;this was originally posted &lt;a href="http://www.bealmighty.com/blog/2011/10/on-what-bit-ly-could-be-doing-with-all-of-that-data/"&gt;to the Almighty blog&lt;/a&gt; and is cross-posted here.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I had a brief exchange on Twitter this morning with Bit.ly Chief Scientist &lt;a href="https://twitter.com/#!/hmason"&gt;Hilary Mason&lt;/a&gt; in response to a profile piece - &lt;a href="http://www.fastcompany.com/1789732/hilary-mason-chief-scientist-bitly-whos-next"&gt;published yesterday in Fast Company&lt;/a&gt; – highlighting some of the many ways in which Bit.ly’s massive volume of data about our sharing habits could be brought to bear. The piece focuses – as is the nature of Fast Company – on benefits to brands of products like &lt;a href="http://adage.com/article/digital/bitly-rolls-reputation-monitoring-tool-social-search-product/230416/"&gt;predictive algorithms that spot trending topics and conversations&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;While I think there’s a lot of value in products of that nature (and &lt;a href="https://twitter.com/#!/ecp2k/statuses/128831723508219904"&gt;as Erik points out&lt;/a&gt;, Bit.ly’s gotta get paid), I don’t think that they’re particularly unique to Bit.ly – &lt;a href="https://dev.twitter.com/blog/next-steps-with-the-tco-link-wrapper"&gt;Twitter&lt;/a&gt; and Facebook are both making moves that will corner pieces of this market for themselves. Frankly, I think that there are more interesting ways for Bit.ly to create products for the marketplace that leverage the unique nature of the data that people are creating with their tool – be it via the &lt;a href="https://bitly.com/"&gt;bit.ly website&lt;/a&gt;, a &lt;a href="https://bitly.com/pages/tools"&gt;plugin&lt;/a&gt; or a 3rd party application.&lt;/p&gt;
&lt;p&gt;Hilary, to her credit, asked what I’d like to see from Bit.ly (also to her credit is &lt;a href="http://www.hilarymason.com/"&gt;her terrific blog&lt;/a&gt;). Here, then, are a few thoughts:&lt;/p&gt;
&lt;p&gt;1. Publishers are racing to customize the delivery of content to users, while struggling to build the foundations of community that will allow them to generate the kind of affinity and usage data that will inform that level of customization. Facebook affords publishers one approach to that level of customization, but bit.ly data creates an altogether different model for customization in which registered bit.ly users could be served content in which they are not only interested, but also have a propensity to share based upon past behaviors (certainly a valuable interest for all manner of publishers). As significantly, this can be delivered at scale.&lt;/p&gt;
&lt;p&gt;2. There are plenty of good reasons to share a link, and any number of people willing to school you on &lt;a href="http://businessemaillists.com/email-tips/email-timing/" target="_blank"&gt;the voodoo&lt;/a&gt; of how and when to share information. The fallacy at the core of most of this conventional wisdom is the notion that each of our networks are static (or similar). Bit.ly, though, (with enough data in hand) can tell me when the links I share to my blog posts are most-likely to find traction within my networks, and suggest the best times for sharing my new favorite pop-up Tumblr (as well as the platforms most likely to care). I’d like to see Bit.ly data used to tell me when a link has already made the rounds and I’m late to the party. As a voracious consumer and sharer of information, I’d pay for these kinds of insights – and I suspect that many of my peers would, as well.&lt;/p&gt;
&lt;p&gt;3. Finally, I think that there’s a very real extent to which the data that Bit.ly is capturing is, itself, content. As conversations continue to migrate off of publishing platforms leaving message threads to the vehement and the loyal, the links that are being shared on social platforms comprise a valuable (if less-obvious) piece of the stories to which they are related. The trending links to archival Steve Jobs profiles and interviews were as much a part of our collective remembrance of him as his obituaries. The roll out of links to small pieces of content around the #occupyWallStreet movement are integral to understanding of the way that this has become something much larger. The ability to license this information – this data we create – to other content creators and publishers would seem an exciting, real-time opportunity for Bit.ly (and one I would think that they’ve already been pursuing).&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19241998757</link><guid>http://weareago.tumblr.com/post/19241998757</guid><pubDate>Tue, 25 Oct 2011 00:00:00 -0400</pubDate><category>algorithms</category><category>bit.ly</category><category>community</category><category>content</category><category>customization</category><category>data</category><category>Hilary Mason</category><category>insights</category><category>links</category><category>networks</category><category>products</category><category>publishers</category><category>real-time</category></item><item><title>Our three young children think of museums not solely as places...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m0u6hqSpfU1rrf4b5o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Our three young children think of museums not solely as places to view art, but also as places to create it. While our oldest daughter takes her weekly art class in the basement of Boston’s Museum of Fine Arts, our youngest borrow &lt;a href="http://www.mfa.org/programs/kids-and-family-programs/family-art-cart"&gt;museum-supplied totes&lt;/a&gt; filled with colored pencils and pads of paper and go in search of paintings and sculpture to sketch. It’s not uncommon, on a Saturday morning, to find clusters of children sprawled out on the floors of galleries in the new &lt;a href="http://www.mfa.org/americas-wing/"&gt;Art of the Americas&lt;/a&gt; wing, rendering their own versions of a work. Their very presence is, at once, both rooted in tradition and highly-disruptive to the system.&lt;/p&gt;
&lt;p&gt;As we evolve the design of experiences, the intersection of tradition and disruption marks a real sweet spot for empowering not just use of a system, but participation in it.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19243801442</link><guid>http://weareago.tumblr.com/post/19243801442</guid><pubDate>Mon, 26 Sep 2011 00:00:00 -0400</pubDate><category>creation</category><category>design</category><category>disruption</category><category>experiences</category><category>museums</category><category>participation</category><category>sketching</category><category>tradition</category></item><item><title>On (not) waiting for the bus</title><description>&lt;p&gt;There&amp;#8217;s nothing terribly profound about the code I wrote last weekend (or the utility - James Darling of Berg &lt;a href="http://berglondon.com/blog/2011/09/14/bringing-the-london-bus-network-home/"&gt;built something very similar&lt;/a&gt; a week or two ago using an old Kindle): a few dozen lines of AJAX and CSS that ping the public API of NextBus and displays the waiting time for the next three buses headed from our nearest street corner to Harvard Square. There are quite a number of free and paid web and mobile apps that deliver bus schedules and arrival times. For the most part, though — and this is a point that Darling makes particularly well — those services excel at delivering at scale at the cost of a compromised delivery of the answer to the immediate question, namely: &lt;em&gt;when will the next bus that I want be at my corner?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ve been thinking a lot lately about the fact that I spend a good deal of my time talking about apps and utilities and very little time making them. There was a time when I made a lot of things with code — rather poorly-structured things in hindsight, but tools that served a purpose, however small and shoddily-constructed. Over time, I found that I was more comfortable (and possibly more valuable) shaping and selling solutions than developing them. Which is fine — except that it&amp;#8217;s really not. &lt;a href="http://en.wikipedia.org/wiki/Alan_Kay"&gt;Alan Kay&lt;/a&gt; was famously known to invoke the truth that &amp;#8216;simple things should be simple and complex things possible&amp;#8217;. Increasingly, I find that my job is to find elegant means of describing and explaining the possibilities created by complex, interdependent tools and platforms. Often, the best tool at my disposal is not a brief or a deck, but a functioning prototype&lt;sup&gt;&lt;strong&gt;&lt;a href="#sidenotes"&gt;1&lt;/a&gt;&lt;/strong&gt;&lt;/sup&gt;. For me, at least: &lt;em&gt;with words, I can describe an idea; with code I can articulate a system&lt;/em&gt;.&lt;/p&gt;
&lt;div&gt;&lt;/div&gt;
&lt;p&gt;What I set out to prototype last weekend was something decidedly &lt;em&gt;ambient&lt;/em&gt;- a single-use page that delivered utility in a very specific way that — and this was critical — I could live with. I was also eager to develop a tool that we could position in our home to serve a specific purpose, and summarily ignore or remove, like this:&lt;/p&gt;
&lt;div&gt;&lt;iframe frameborder="0" height="151" src="http://player.vimeo.com/video/11886557?title=0&amp;amp;byline=0&amp;amp;portrait=0" width="270"&gt;&lt;/iframe&gt;&lt;/div&gt;
&lt;p&gt;A few hours of coding later, sitting on our dining room table, our home iPad correctly predicted the arrival of the #77 bus on the corner of our street. If I got up from the table when the display read three minutes, put on my shoes and walked to the corner, the bus showed up on cue. I know because I tried it. Three times just to be sure.&lt;/p&gt;
&lt;p&gt;The end product was, I think, a pretty close approximation of the idea I had set out to articulate: astoundingly simple display of information that looked good on a tablet (or as good as something I might design was going to). The red screen made for a warm glow and I&amp;#8217;d minimize my waits on cold winter commutes. &lt;/p&gt;
&lt;p&gt;Not an app — a single-use site, really. My bus, my corner, my page — all built with &lt;a href="http://www.google.com/webfonts#ChoosePlace:select"&gt;Google Web Fonts&lt;/a&gt;&lt;sup&gt;&lt;strong&gt;&lt;a href="#sidenotes"&gt;2&lt;/a&gt;&lt;/strong&gt;&lt;/sup&gt; and &lt;a href="http://code.google.com/apis/libraries/devguide.html#jquery"&gt;Google-hosted jQuery&lt;/a&gt;. The following morning, I decided to develop an version for use at the office — mostly excited by the prospect of marrying multiple bus lines into a single experience (both the 86 to Harvard Square and the 70 to Central Square make stops in front of our building). &lt;/p&gt;
&lt;div class="postImageNote"&gt;The multi-route version of the prototype, displaying time remaining until the #86 and #70 buses arrive at our offices.&lt;/div&gt;
&lt;p&gt;It felt good: two days from sketches in a notebook to an idea that is best articulated by spending some time in a room with it, rather than a written brief.&lt;/p&gt;
&lt;p&gt;The funny thing about an articulated idea is that people tend to want to make it their own (which is a good thing). &lt;a href="http://twitter.com/#!/kit_casey"&gt;Kit&lt;/a&gt; wanted a version for her new commute. So did &lt;a href="http://twitter.com/#!/magneticabby"&gt;Abby&lt;/a&gt;. And &lt;a href="http://twitter.com/#!/lcorso"&gt;Lucia&lt;/a&gt;. So now I&amp;#8217;m toying with something that delivers on that ask without complicating things: a simple application with simple inputs that delivers on a single task in a way that requires no updating, no maintenance, no ongoing attention.&lt;/p&gt;
&lt;p&gt;These are the &lt;a href="http://bit.ly/oBvOc3%20"&gt;home&lt;/a&gt; and &lt;a href="http://bit.ly/rhEzJ7"&gt;work&lt;/a&gt; prototypes. They&amp;#8217;re optimized for the iPhone and iPad, so if you&amp;#8217;ve got the option to view them there, I&amp;#8217;d recommend it. If you have ideas of ways in which the idea could be better articulated, I&amp;#8217;d like to hear those, as well.&lt;/p&gt;</description><link>http://weareago.tumblr.com/post/19243524621</link><guid>http://weareago.tumblr.com/post/19243524621</guid><pubDate>Tue, 20 Sep 2011 00:00:00 -0400</pubDate></item></channel></rss>
